VC
Video Cards Studio
A channel-level AI video workspace connecting project setup, scripts, shot lists, visual cards, covers, publishing copy, and reviews.
Content maker.
Data reader.
AI builder.
Here for global markets.
Background
Where I learned to build content, end to end.
2019 — 2023
Beijing Film
Academy
北京电影学院 · Beijing, China
Connecting content creativity, hands-on AI practice and global growth.
A Beijing Film Academy graduate with experience on TVC productions for leading brands and across content strategy, creative production, ad campaigns and performance analysis for TikTok overseas projects. I also integrate AI into content production and workflow automation.
Alongside this work, I run AI-focused social media channels and build my own digital products, with hands-on experience spanning user insights, product development, content marketing and monetization.
Social Media
Content creation and sharing around AI tools, knowledge management and workflows.
@JioJioJoy
NO. 202601
JioJioJoy
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WATCH VIDEO
ON BILIBILI
ON BILIBILI
STORIES
SYSTEMS
SIGNALS
SYSTEMS
SIGNALS
Stories, Systems, Signals
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JIOJIOJOY
NO. 202602
JioJioJoy
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ON BILIBILI
ON BILIBILI
STORIES
SYSTEMS
SIGNALS
SYSTEMS
SIGNALS
Stories, Systems, Signals
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JIOJIOJOY
NO. 202603
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WATCH VIDEO
ON BILIBILI
ON BILIBILI
STORIES
SYSTEMS
SIGNALS
SYSTEMS
SIGNALS
Stories, Systems, Signals
TICKET NO.
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CONTENT PASS
JIOJIOJOY
AI Tools
Creative experiments and vibe-coded projects.
SHOWCASE
AI Playground
A curated hub for AI resources, tools, and learning notes.
Built to share useful references, workflows, and discoveries for anyone exploring AI.
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Explore the project archive展开更多 AI 项目 10 PROJECTS ＋
Project Archive
Vibe Coding, built in public.
10 builds tracked
Synced 2026.08.03
SW
Social Video Workflow
A single-entry Codex workflow that routes a video from script and visual planning through review, card production, and export.
SB
SpongeBob Workspace
A local-first visual AI workspace that maps projects, skills, and resources while keeping every scan private and user-approved.
EP
Video Explainer Panel Studio
A React studio for organizing, composing, and testing reusable explainer panels for tutorial and social video production.
JC
Joy Cover Studio
A local visual cover generator that turns one title and selected references into independent 3:4, 4:3, and 16:9 compositions.
SP
Social Media Picture Playground
A searchable visual reference playground for covers, explainer panels, motion graphics, subtitles, comparisons, and B-roll.
AS
Animation Slides
An editable 4:3 HTML animation-slide system for narration videos, explainers, social inserts, and approved card-copy decks.
CV
Video Card
A reusable animated HTML card-video toolkit with editable typography, annotations, layout controls, and local video export.
省
Shengqian Skill
A one-command starter kit for three token-saving Agent skills: Ponytail, NotebookLM, and Skill Creator.
AI
AI Playground
A curated hub for useful AI resources, tools, learning notes, practical workflows, and discoveries gathered along the way.
GLOBAL / SELECTED PROJECTS
NETJOY × TIKTOK PROMOTEOverseas Operations Case Studies海外运营案例
SELECT A PROJECT TO EXPLORE ↓点击项目，展开作品与成果 ↓TIKTOK PROMOTE · SOCIAL CHANNEL
Official Social Channels
Content & Audience Growth海外官方账号
内容与用户增长
Promote is TikTok’s in-app paid promotion tool for creators and small businesses. This project operates four official channels, using localized tutorials and customer stories to build product awareness, grow followers and help people get started.Promote 是 TikTok 内的付费推广工具，帮助创作者和中小商家推广内容。这个项目运营四个海外官方账号，用本地化教学和案例讲清产品价值，吸引目标用户关注，并引导他们开始使用。
+5.60MFollowers gained项目总涨粉+3.05ppPaid follower share increase付费粉丝占比提升
TIKTOK PROMOTE · SOCIAL CHANNEL
Official Social Channels
Content & Audience Growth海外官方账号
内容与用户增长
Promote is TikTok’s in-app paid promotion tool for creators and small businesses. This project operates four official channels, using localized tutorials and customer stories to build product awareness, grow followers and help people get started.Promote 是 TikTok 内的付费推广工具，帮助创作者和中小商家推广内容。这个项目运营四个海外官方账号，用本地化教学和案例讲清产品价值，吸引目标用户关注，并引导他们开始使用。
+5.60MFollowers gained项目总涨粉
+3.05ppPaid follower share increase付费粉丝占比提升
Content Mix内容组合 ＋
01 / EDUCATION
Product Education产品科普与教学
Product explainers and tutorials. The EN theme analysis recorded the lowest CPA for Education.产品科普与使用教学。述职中的 EN 主题分析显示，Education 的 CPA 表现最优。
02 / BRANDING
Brand Awareness品牌认知
Brand-led stories and relatable situations. Branding recorded the most paid followers in the same analysis.品牌表达与用户情境。在同一主题分析中，Branding 的付费粉丝数量最高。
03 / BEST PRACTICE
Practical Use Cases实操应用案例
Applied examples and growth lessons, with efficiency between the other two themes in the review.以案例与实操经验补充内容组合；述职中其效率介于前两类之间。
PROJECT 02 / PERFORMANCE CREATIVE
Performance Advertising
Multi-market Creative海外效果广告
多市场创意与转化
Advertising creative for TikTok Promote across 19 countries, reaching local creators and merchants. Live-action, animation, AI and repurposed footage are refined through campaign feedback to connect local relevance with conversion performance.为 TikTok Promote 制作面向 19 个国家的推广广告，吸引当地创作者与商家了解和使用产品。项目结合真人短视频、动画、AI 与二创素材，持续根据投放反馈调整创意，兼顾本地表达与转化效果。
19 markets · Localized creative, AIGC production and performance-led iteration覆盖 19 个市场，结合本地化创意、AIGC 制作与投放数据持续优化。
PROJECT 02 / PERFORMANCE CREATIVE
Performance Advertising
Multi-market Creative海外效果广告
多市场创意与转化
Advertising creative for TikTok Promote across 19 countries, reaching local creators and merchants. Live-action, animation, AI and repurposed footage are refined through campaign feedback to connect local relevance with conversion performance.为 TikTok Promote 制作面向 19 个国家的推广广告，吸引当地创作者与商家了解和使用产品。项目结合真人短视频、动画、AI 与二创素材，持续根据投放反馈调整创意，兼顾本地表达与转化效果。
19 markets · Localized creative, AIGC production and performance-led iteration覆盖 19 个市场，结合本地化创意、AIGC 制作与投放数据持续优化。
Project Overview & Results项目内容与成果
TikTok Promote is an in-app advertising tool for creators and small businesses. This project develops localized video ads that explain when to promote, show how the product works and encourage viewers to try it. Creative is adapted to the language, content preferences and usage scenarios of 19 markets across Asia-Pacific, Europe, the Middle East, Latin America and the US.TikTok Promote 是面向创作者和中小商家的站内推广工具。本项目为其制作海外效果广告，把产品功能转化为用户能理解的使用场景，引导目标人群了解并尝试推广。内容覆盖亚太、欧洲、中东、拉美及美国等 19 个市场，结合当地语言、内容偏好和商家需求进行创意适配。
The project delivered 3,610 creative assets with a weighted average CPA of $12.91 (Q2–Q4 2025). Live-action, animation, AI-generated creative and repurposed footage provide different ways to test the product message across audiences.项目累计交付 3,610 条创意素材，加权平均单次转化成本（CPA）为 $12.91（2025 Q2–Q4）。通过真人短视频、动画、AIGC 与二创等多种形式，持续测试适合不同市场的产品表达。
Strategy & Execution策略与执行
Creative Strategy内容创意
Localized concepts, compelling hooks and conversion-focused scripts.本地化创意、开场钩子与转化脚本，连接产品卖点与用户需求。
Production & AIGC素材制作
Live-action, animation and AIGC production, from brief to delivery.统筹实拍、动画与 AIGC，贯通 Brief、制作与交付。
Paid Media Optimization投放优化
CTR, CVR and CPA analysis to guide creative testing and scaling.基于 CTR、CVR 与 CPA，协同素材测试、筛选与放量。
Performance Insights数据复盘
Cross-market performance insights translated into creative and resource priorities.跨市场、多维度分析，将投放表现转化为创意与资源决策。
Creative Examples创意素材展示
Commercial Productions商业广告作品
EXPLORE TVC继续浏览 TVC ↗TVC / Commercial Reel
A selection of commercial TVC productions with top brands and artists.
Film
Short films, series, and festival credits — production from set to screen.
