Content maker.
Data reader.
AI builder.

Here for global markets.

About Me ↓

Background

Where I learned to build content, end to end.

2019 — 2023

Beijing Film
Academy

Beijing, China中国 · 北京

Content, AI & global growth.连接内容、AI 与全球增长。

From Beijing Film Academy to brand TVCs and TikTok overseas projects — I bring together creative production, content strategy and performance analysis.从北京电影学院到品牌 TVC 与 TikTok 海外项目，串联创意制作、内容策略与效果分析。

I also create AI-focused content and digital products, turning user insights into practical tools and automated workflows.同时创作 AI 主题内容与数字产品，将用户洞察转化为实用工具和自动化工作流。

01Social Media 02AI Tools 03Global 04TVC 05Film

Social Media

Creating content around AI tools, knowledge management and workflows, with 6K+ followers across platforms. Built and commercialized original Notion products, and collaborated with AI brands including Qwen, GLM and Doubao.

AI Tools

Selected projects and tools, built to share.已公开分享的产品与工具。

Project guides & source code ↗项目上手指南与源码 ↗

SHOWCASE AI Playground

A curated hub for AI resources, tools, and learning notes.
Built to share useful references, workflows, and discoveries for anyone exploring AI.

jiojiojoy.info

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Projects

Unassigned seats未设项目席位

Enter Lab

GLOBAL / SELECTED PROJECTS

NETJOY × TIKTOK PROMOTE

Overseas Operations Case Studies海外运营案例

SELECT A PROJECT TO EXPLORE ↓点击项目，展开作品与成果 ↓

TIKTOK PROMOTE · SOCIAL CHANNEL

Official Social Channels
Content & Audience Growth海外官方账号
内容与用户增长

Promote is TikTok’s in-app paid promotion tool for creators and small businesses. This case covers the four-channel phase of the project, using localized tutorials and customer stories to build product awareness, grow followers and help people get started.Promote 是 TikTok 内的付费推广工具，帮助创作者和中小商家推广内容。此案例展示四个海外官方账号的阶段性运营，用本地化教学和案例讲清产品价值，吸引目标用户关注，并引导他们开始使用。

+5.60MFollowers gained · four channels四账号阶段净增粉丝

+3.05ppPaying-user share increase粉丝中付费用户占比提升

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Content Mix内容组合＋

01 / EDUCATION

Product Education产品科普与教学

Product explainers and hands-on tutorials that help people understand features and get started.通过产品讲解与操作演示，帮助用户理解功能并开始使用。

02 / BRANDING

Brand Awareness品牌认知

Brand-led stories grounded in relatable situations, building product awareness and interest.将品牌表达融入真实用户情境，建立产品认知与使用兴趣。

03 / BEST PRACTICE

Practical Use Cases实操应用案例

Practical examples that help people discover relevant ways to use the product.用案例与实操经验展示产品的应用方式，让用户找到适合自己的使用场景。

PROJECT 02 / PERFORMANCE CREATIVE

Performance Advertising
Multi-market Creative海外效果广告
多市场创意与转化

Advertising creative for TikTok Promote across 19 countries, reaching local creators and merchants. Live-action, animation, AI and repurposed footage are refined through campaign feedback to connect local relevance with conversion performance.为 TikTok Promote 制作面向 19 个国家的推广广告，吸引当地创作者与商家了解和使用产品。项目结合真人短视频、动画、AI 与二创素材，持续根据投放反馈调整创意，兼顾本地表达与转化效果。

19 markets · Localized creative, AIGC production and performance-led iteration覆盖 19 个市场，结合本地化创意、AIGC 制作与投放数据持续优化。

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Project Overview & Results项目内容与成果

TikTok Promote is an in-app advertising tool for creators and small businesses. This project develops localized video ads that explain when to promote, show how the product works and encourage viewers to try it. Creative is adapted to the language, content preferences and usage scenarios of 19 markets across Asia-Pacific, Europe, the Middle East, Latin America and the US.TikTok Promote 是面向创作者和中小商家的站内推广工具。本项目为其制作海外效果广告，把产品功能转化为用户能理解的使用场景，引导目标人群了解并尝试推广。内容覆盖亚太、欧洲、中东、拉美及美国等 19 个市场，结合当地语言、内容偏好和商家需求进行创意适配。

During this reporting period, the project delivered 3,610 creative assets with a weighted average CPA of $12.91 (Q2–Q4 2025). Live-action, animation, AI-generated creative and repurposed footage provide different ways to test the product message across audiences.该统计周期内交付 3,610 条创意素材，加权平均单次转化成本（CPA）为 $12.91（2025 Q2–Q4）。通过真人短视频、动画、AIGC 与二创等多种形式，持续测试适合不同市场的产品表达。